The Functions Of A Manager - 1689 Words

The functions of a manager can be considered a circle of actions in which each component leads to the next (Liebler McConnell, 2008, p. 52). The manager carries out activities in a complex unified manner. Gulick identified the traditional functions of a manager and Urwick based on the earlier work of Henri Fayol; the classic functions of a manager are planning, decision making, organizing, staffing, directing and controlling. Manager must continually establish and maintain internal and external organizational relationships to achieve an effective working rapport. They must monitor the organization’s environment to anticipate change and bring about the adaptive responses for the organization’s survival (Liebler McConnell, 2008, p. 52). In the Operating room some of the managers are Charge Nurses. Their primary role is to readjust the daily staffing patterns for the day for unexpected issues such as staff absenteeism. They do this by reviewing the daily surgery schedule for the day and then prepare to cover the staffing to accommodate the needs for that day. They also handle the changes in the surgery schedule as the day progresses. They, however are not involved with looking at the long term of the Operating Room such as with cost savings, future goals or in long-term functionality. The Charge Nurses role is to get through their shift while they meet the immediate needs for the Operating Room (Liebler McConnell, 2008, p. 52-56). The Operating Room also hasShow MoreRelatedThe Functions Of A Manager1490 Words   |  6 Pages The functions of a manager can be considered a circle of actions in which each component leads to the next (Liebler McConnell, 2008, p. 52). The manager carries out activities in a complex unified manner. Gulick identified the traditional functions of a manager and Urwick based on the earlier work of Henri Fayol; the classic functions of a manager are planning, decision making, organizing, staffing, directing and controllin g. Manager must continually establish and maintain internal and externalRead MoreManagerial Functions Of A Manager1259 Words   |  6 PagesIn an organization, manager is â€Å"someone who coordinates and oversees the work of other people so that organizational goals can be accomplished.†(Robbins, Bergman, Stagg Coulter, 2012, p.10) Managers play an important role as the organization requires their skills to overcome the challenges in chaotic times. Besides, manager is vital to make sure all the work activities operate smoothly and thus achieve the goals efficiency and effectively. There is said to be three specific categorization schemesRead MoreFunctions and Roles of Managers1527 Words   |  7 Pagestheir managers type, function and role, all managers execute some of the same fundamental functions to ensure that their business runs efficiently. The idea behind management is assisting employees in the direction of common goals. It is managements work to help assess all of the different purposes and keep them in stability. Managers work at an inexorable speed and handle a broad variety of matters throughout the day. In my opinion, managers play very important functions and roles in todays rapidlyRead MorePrimary Functions Of A Manager1308 Words   |  6 Pages PRIMARY FUNCTIONS IN MANAGEMENT Management is the process of getting things done, effectively and efficiently, through and with other people (Robbins, DeCenzo Coulter, 2015). The functions of a manager are defined primarily as planning, organizing, leading and controlling. This paper will discuss these functions, their importance and benefits. PLANNING Virtually every step in professional project management includes project planning and replanning (Allen, McLees, Richardson Waterford, 2015)Read MoreThe Four Functions Of A Manager1277 Words   |  6 PagesThe four functions of a manager are planning, organizing, leading, and controlling. These are key elements that managers must understand to run a successful organization. I will view each concept as well as their roles to acknowledge how these functions have been related to my personal experience in the work environment. Behind the scenes of a manager, they spend an equal amount of time planning so that he or she can successfully achieve the leading and controlling functions. These functions are standardRead MoreEssay Function of a Manager1381 Words   |  6 Pagestheir individual style of management. These factors could be the managers past work experience and styles adapted from their prior managers and bosses, their educational background, the number of employees they are managing, current events, government restrictions, and their level or position within the company. In different companies, the managers functions differ, but some of the most common include coaching, delegation, leading, managing work, planning, and motivating. Motivation is clearlyRead MoreThe Four Functions Of A Manager1279 Words   |  6 PagesThe four functions of a manager are planning, organizing, leading, and controlling. These are key elements that managers must understand to run a successful organization. I will view each concept as well as their roles to acknowledge how these functions have been related to my personal experience in the work environment. Behind the scenes of a manager, they spend an equal amount of time planning so that he or she can successfully achieve the leading and controlling functions. These functions are standardRead MoreFunctions Of An Arts Manager2590 Words   |  11 Pagesspecific role of an arts manager is complex to define due vast amount of different areas managers can choose to specialise in. The role of an arts manager is const antly changing and developing due to the ever changing nature of the arts and cultural industry. An arts manager roles can range from seeking sponsorship and philanthropic opportunities, to developing and implementing an organisations strategic plans and marketing approaches (Studyat.uwa.edu.au). The role of an arts manager is very relevant inRead MoreThe Function Of A Stage Manager1809 Words   |  8 Pageschaotic responsibility. But time and time again stage managers, new weathered, prove themselves to be immensely capable in the face of adversity. It is a service that myself and many others take advantage of, but rarely respect the gravity of. Genuinely, before being taught the rhyme reason of stage managing, I had no idea the amount of responsibility that was inherent in the role. And with a more thorough understanding of the duties of a stage manager, I can conceptualize the traits required and theirRead MoreFunctions of Managers in a Modern Organisation1069 Words   |  5 PagesCritically asses and evaluate what functions Managers Perform in a Modern organisation and what skills they require? There are many different views on what functions managers should or are expected to perform within a modern organisation and what skills they require. Rosemary Stewart (1967) expressed this idea, A manager is someone who gets things done with the aid of people and other resources . Being a manager is not only a distinct occupation but is also a desired universal human activity

Analysis Of The Second Coming By W. B. Yeats - 1190 Words

William Butler Yeats was a great Irish poet of the twentieth century. During his lifespan World War I occurred, along with its resulting political upheaval. He also lived in the century before the change of the millennium, a theme touched upon in his poems. He, like many other authors, incorporated the events that occurred during his life into his work. This important factor of the time period is clearly reflected in his work, â€Å"The Second Coming.† The critical consensus regarding the poem â€Å"The Second Coming† by W.B. Yeats is that the new post World War I society in Europe, along with the quickly approaching millennium, culminated in the poem prophesying a new age of evil opening with the ascension of a beast. The critics’ consensus is that†¦show more content†¦This Yeats conceptualizes through the image of the ‘gyre,’ one of his most durable symbols, a kind of whirling vortex or spiral-within-a-spiral that is meant to show how one cycle loses strength in direct proportion to the other’s gain† (Meyer 190). The gyre is used because â€Å"Yeats believed that history was cyclical. Human history, he claimed, was governed by the rotation of a Great Wheel, whose phases . . . influence events and determine human personalities. Every two thousand years, the Wheel completes a turn and a new cycle or civilization (one of two opposing characters) is ushered in, heralded by violence and incarnated through an act of union between a male god in avian form and a mortal female† (Meyers 189). Which means â€Å"[i]f Zeus’s descent upon Leda initiated the period from about 2000 B.C. to the year zero, and if the Holy Ghost’s descent upon Mary ini tiated the subsequent period from the year zero to approximately A.D. 2000, then in 1919 the poet could speculate that the next such annunciation might occur . . . just barely within his lifetime† (Allen 3195). Indeed, â€Å"[o]n the brink of the new millennium, there are ominous portents that the Christian cycle is drawing to a close and that what will replace it — its antithesis — will merely deepen the nightmare of history† (Meyer 189). The falcon’s path around the falconer is supremely important to the interpretation ofShow MoreRelatedEssay about An Analysis of Yeats The Second Coming1825 Words   |  8 PagesAn Analysis of Yeats The Second Coming Yeats poem The Second Coming, written in 1919 and published in 1921 in his collection of poems Michael Robartes and the Dancer, taps into the concept of the gyre and depicts the approach of a new world order. The gyre is one of Yeats favorite motifs, the idea that history occurs in cycles, specifically cycles twenty centuries in length (Yeats, The Second Coming ln. 19). In this poem, Yeats predicts that the Christian era will soon give way apocalypticallyRead MoreA Picatrix Miscellany52019 Words   |  209 PagesMcKenna On the Moon and the Lunar Mansions IV. Extracts on the Moon V. The Mansions of the Moon: â€Å"On the Creation, Proportion and Composition of the Heavens for the Fashioning of Images† VI. The Picatrix: Lunar Mansions in Western Astrology VII. W. B. Yeats and â€Å"A Vision:† The Arab Mansions of the Moon On Ritual and Talismans Picatrix Astrological Magic Aphorisms Extracts on Planetary Ritual Clothing Twenty Two Benefic Astrological Talismans Astrology , Magical Talismans and the Mansions of the MoonRead Morewisdom,humor and faith19596 Words   |  79 Pagesanswers. Thus, his opposition to dogmatism. The Tsarist political system encouraged not only a conservative political dogma, but also authoritarianism, obsession with rank and decorations, and obsequiousness, all of which Chekhov satirized. In an analysis of Chekhov’s humor, one scholar refers to this type of humor as the â€Å"comedy of subversion.†29 Although he avoided dogmatism, he possessed a strong sense of social justice. To take just one example, he praised French novelist Emile Zola’s famousRead MoreStudy Skills for Distance Learning8547 Words   |  35 PagesActivity Three – SWOT Analysis 18 Activity Three – Personal SWOT Analysis chart 19 Activity Three – Actions to Mitigate weaknesses in SWOT Analysis continued 20 Activity Three – Actions to Mitigate weaknesses in SWOT Analysis continued 21 Activity Three – Actions to Mitigate weaknesses in SWOT Analysis continued 22 Activity Three – Actions to Mitigate weaknesses in SWOT Analysis continued 23 Activity Three – Actions to Mitigate weaknesses in SWOT Analysis continued 24 ActivityRead MoreMusculoskeletal Disorder Among University Students27133 Words   |  109 Pagesand method 47 3.2 Data Collection 49 3.2.1 Questionnaire 49 3.2.2 Literature review 50 3.3 Research design 51 3.3.1 Sampling 51 3.3.2 Questionnaire Design 51 3.3.3 Pilot test 53 3.3.4 Administering the Questionnaire 53 3.3.5 Data analysis 53 3.4 Ethical Consideration 54 3.5 Limitation of the study 54 3.6 Conclusion 54 CHAPTER FOUR: RESULT AND DISCUSSION 56 4.0 Introduction 56 4.1 General Information 56 4.2 Computer Usage Pattern 58 4.2.1 Students’ weekly computer usageRead MoreImproving Profitability By Applying Sustainable Strategies9898 Words   |  40 PagesAkirov. This amazing luxury hotel group was borne out of Akirov’s love for traveling, tapping into local communities and curiosity of discovering destinations, culture, food, historical architecture. The aim of The Set was to create something unique coming from its owners experiences around the world, trying to offer the kind of luxury people are looking for when traveling in different destinations. The owners where really focused on location and the heritage of buildings with modern design when they

Literature Review of Reckon

Question: Discuss about the Literature Review of Reckon. Answer: Introduction According to Osman, El Beltagi and Hardaker (2015) in the last few years, there were significant changes happened in the business scenario as well as accounting profession. The accounting software packages like Reckon is used by the small and medium business organizations help them to meet their current and future business requirement by analyzing their expenses and revenues from the business. Using the results from accounting software package, the organization can also develop business strategies in order to have competitive advantage in the market. The following report contributes to the history of Reckon one, development, adoption of the package, current market size of the package, leaders and competitors in the market. Furthermore, the report also comprises discussion on the challenges the product faces in the market and recommendations to improve the performance. History of Reckon Reckon is limited was established by Greg Wilkinson in the year 1987, and the company was selling accounting software packages in Australia that were developed and designed in UK. In the year 1993, the company first provided the personal finance software named Reckon Quicken (Manochehri, Al-Esmail and Ashrafi 2012). In the next year they released its first business accounting solution as Reckon QuickBooks. In the year 2002, the company tied up with Microsoft so that the solution can integrate with the Microsoft office package. After this, in the year 2013 the company launched the automated data entry application as Reckon Syndirect. In the year 2016, the company released the most awaited module of payroll management. This module is named as Game On. The accounting packages are made to meet the requirements of small, medium and larger business accounting process. Presently, the company is providing accounting support with its package to almost 600, 000 business organizations throughou t Australia and New Zealand. Development and adoption of Reckon Previously the company provided the traditional accounting software packages to its clients. In the year 2013 the company realized the change in the demand from the clients side (Geerts et al. 2013). After this, they launched the cloud based solution for which the clients have to pay for the services as they use it or on a subscription basis. Figure 1: The logo of Reckon (Source: Reckon Australia, 2016) The Reckon is a effective accounting software package, that ought to give an exact and far reaching comes about of operations, which permit brisk correlation amongst present and earlier years information, offers the monetary explanations to be utilized by potential creditors, financiers and administration, encourage recording reports and taxes paid(Manochehri, Al-Esmail and Ashrafi 2012). The Company also used the Hubspot so that it can attract more number of customers. In addition to this it also helped them to increase the rate of conversion from just a website visitor to a potential lead For the business organizations the use and implementation of the accounting software packages is related to tremendous investment and change in the different existing accounting processes. On the contrary, the Reckon provides a flexible payment options (Geerts et al. 2013. Most importantly, Reckon provides a 30 day trial for the new visitors or potential customers. In this way the organizations can check the compatibility of the accounting package with its accounting process needs (Robb, Rohde and Green 2014). Moreover, as the company provides different kind of accounting services like, reckon Loans, Reckon Smart vault, Reckon accounts desktop, Reckon point of sale and Reckon invoice. Using these tools the organization can have flexibility in the financial reporting process, designing the chart of different accounts of the business. Current market size of Reckon According to different surveys it is seen that, Reckon acquires 5% of the business of accounting software packages in Australia. The rate is lower than its competitors as the package provided by the company is not a compact one. Therefore the clients have to subscribe for different packages for every accounting process. Till now, the total number of organizations using the services of Reckon is 600,000 and the number of accounting professionals is over 6000. Figure 2: Market share of Reckon in Australian market (Source: Henny et al. 2013, p.192) As per the a given on its official site, 14 % of the Australian companies are registered by them and 70% of the top accounting firms selects its software solutions compared to other packages.in addition to the company claims that, more than 560,000 users shares their financial documents with their solution reckon smart vault that provides an online cloud based services in order enhance the efficiency of the workflow of their organization. Leaders in the market and reasons that gives them the competitive advantage In the Australian market there are several other accounting software solution package providers that are way ahead of Reckon. Some of them are, MYOB, Xero, SAASU and INTUIT. In case of the INTUIT, it provides optical character recognition for the bills in order to automate the data entry operation (Robb, Rohde and Green 2014). Furthermore, it also provides an ecosystem of large number of apps that helps in completing the accounting services on the go. Again in case of SAASU, the users of the solution can create custom limits for the transactions; the payroll module calculates the taxes automatically without the help of the human interference. In addition to that, this package is also chosen by the organization due to its ability of forecasting the cash flow of the organization. MYOB helps the organization by providing innovative work flow function (Smart bills). In addition to that, ability to include mobile payments in the business and invoice integration makes it an obvious competitor of the business organization. Xero provides cloud based services similar to the Reckon. In addition to this, it also eases the banking operation of the business organization as the solution has auto coded bank rules in it. Furthermore, the solution has large group of connecting apps to complete the different accounting process. It helps the accountants to do their tasks on the go using their smart devices like smart phones and tablets. Current gaps or challenges encountered by users or customers of accounting software In implementing and using the Reckon software package, it is important to store all the previous business data of the organization so that the integrity of the business can be maintained. This conversion of data needs a lot of time. At the same time, while entering or integrating the new Reckon package it is important to have ensure the accuracy and integrity of the financial data. Again as the data is stored in the cloud, therefore the business organization would not have any control over its financial data and it has to depend on the Reckons security mechanisms. This causes lack of confidence in the clients of Reckon and consequently affects the adoption of the package. Even though the services are provided through the cloud based services that needs lesser amount of hardware and software equipments but on the contrary to maintain the whole process, the organization has to hire technical experts that will incur more expenses for the accounting process. Reckon provides different packages for different financial process (like payroll module for maintain the salary of the employees, invoicing module for managing the purchase and sales of the organization etc. (Robb, Rohde and Green 2014). Therefore, the business organizations have to subscribe for the different modules and pay for each module they require. Maintenance and up gradation is another challenge in using the software solution package provided by Reckon. As the cloud based services are updated with time, then the hardware, software and network equipments used by the client organization must be upgraded which will again ask for a lot of investment in order to have compatible equipments to continue with the services provided by Reckon. Recommendations Even though Reckon is providing cloud based accounting solutions to the business organizations in Australia but it does not have the expected growth and market share in the Australian market. Therefore, some recommendations are listed below that can improve the performance of the business of Reckon. Providing project module: As stated above Reckon has launched the payroll module in this, but it still has not released its project that is important for the organization in order to determine which employee is working under a particular project and the amount of salary. Better security to gain confidence: The organization should think about providing better security to the financial data using different security techniques like encryption of the data. This will encourage the customers to select Reckon for their business. Better API: The solution of Reckon suffers from lack of APIs that is important for swapping the financial data with other cloud programs and integrate with them. Conclusion In the above report we have provided discussion on the history adoption market share and current challenges faced by the clients. As there are several competitors in the Australian market, therefore Reckon should think about providing tailored solution for different business organization in a compact package so that clients do not have to subscribe several times for the different modules. In this way the company can be able to acquire larger market share in Australia. References Boonstra, A., 2013. How do top managers support strategic information system projects and why do they sometimes withhold this support?.International Journal of Project Management,31(4), pp.498-512. Geerts, G.L., Graham, L.E., Mauldin, E.G., McCarthy, W.E. and Richardson, V.J., 2013. Integrating information technology into accounting research and practice.Accounting Horizons,27(4), pp.815-840. Guthrie, J., Burritt, R. and Evans, E., 2012. Challenges for accounting pathways in Australia in 2012: an introduction.Emerging Pathways for the Next Generation of Accountants,9. Henny, H., Lianawati, C., Hari Setiabudi, H., Diana, Y. and Merlin, S., 2013. Evaluation of utilization information technology on kopwani accounting information systems using cost benefit analysis and gap analysis.. Khaneja, S., 2015. E-Accounting in the Current Scenario: Impact of Information Technology.The International Journal of Business Management,3(9), p.290. Manochehri, N., Al-Esmail, R. and Ashrafi, R., 2012. Examining the impact of information and communication technologies (ICT) on enterprise practices: A preliminary perspective from Qatar.The Electronic Journal of Information Systems in Developing Countries,51. Muchekeni, M.M., 2014. An analysis on the impact of using Ms Excel as accounting software in SMEs: a case of Khangela General Supplies (Pvt) Ltd. Osman, E., El Beltagi, I.M. and Hardaker, G., 2015. The Impact of Leadership Orientation on Strategic Information System Planning Processes, with an Application to Libyan Organizations.Information Technology for Development,21(4), pp.601-627. Reckon Australia. (2016).Reckon | Accounting, Business Bookkeeping Software. [online] Available at: https://www.reckon.com/au/ [Accessed 11 Dec. 2016]. Robb, D.A., Rohde, F.H. and Green, P.F., 2014. Standard Business Reporting in Australia: efficiency, effectiveness, or both?.Accounting Finance. Walther, S., Sedera, D., Sarker, S. and Eymann, T., 2013. Evaluating Operational Cloud Enterprise System Success: An Organizational Perspective. InECIS(p. 16).

The Simularitesof Two Worlds Essay Research Paper free essay sample

The Simularitesof Two Worlds Essay, Research Paper Stewart 1 The Similarities of Two Universes Do we hold such poesy in our age, as John Donne and the Seventeenth-Century Metaphysical Poets? Yes, but we tend to restrict ourselves to the really best plants of a really few figures. When poesy is much more than what chosen artists portray. It is a challenge to look forthrightly and see beyond the obvious characteristics of things. Sometimes existent poesy is hidden beneath a stone, such as the work of Earl Simmons besides known as D.M.X. Earl Simmons has an emotional flood tide of a trip through the subconscious of immature people. By opening himself up in his plants, D.M.X. believes he can salvage the psyche of those he cares about through God. In an Anglican mode, Earl Simmons and John Donne plants are similar by virtue, love, and faith. Both creative persons have used poesy to research their ain individualities, showing their feelings, and most of all, they have used it to cover with the personal experiences happening in their life. We will write a custom essay sample on The Simularitesof Two Worlds Essay Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The universe has changed a batch since the seventeenth-century but many ideals have stayed the same as we can see through Donne and Simmons. In attempts to salvage adult male, Donne tries to bring out the enemies of adult male that may take to toss off autumn. He explicitly states that the enemy of adult male should fear is the Satan. The 2nd enemy that Donne refers to is the love of flesh or Stewart 2 temporal pleasances. This can be recognized in a poetry paragr aph from Satire III. Donne writes, Know thy enemies: the foul Devil, he, whom 1000 Strivest to delight, for, hatred, non, love, would let Thee fain, his whole kingdom to be quit ; and as The universe? s all parts wither off and base on balls, So the universe? s ego, thy other loved foe, is In her decrepit ebb, and thou loving this, Dost love a shriveled and worn adulteress ; last, Flesh ( itself? s decease ) and joys which flesh can savor, Thou lovest ; and thy just goodly psyche, which doth Give this flesh power to savor joy, 1000 dost loathe. Seek true faith. From this subdivision of Satire III we can see temporal and metaphysical enemies are Represented. As Donne, Earl Simmons? work has quality and virtuousness. Simmons efforts to warn people of the hocus-pocus of the Satan in his work entitled Damien. In Damien the Satan uses the talkers love of the flesh and worldy things to conceal his individuality. Simmons uses this work as a aftermath up call for Stewart 3 those who will hear him. Simmons utilize sarcasm as a key for understanding in his hook in Damien. In the fog, the fog Livin? in the fog How you gon? see? em if you livin? in the fog How you gon? see? em if you livin? in the fog The serpent, the rat, the cat, the Canis familiaris. ( par.3 ) The implicit in premise of Damien is that an single must derive apprehension of temporal and metaphysical enemies in order to happen redemption.

Abraham Lincoln The Vampire Hunter

How To Get People To Read Your Blog + Scannable Content

How To Get People To Read Your Blog + Scannable Content Do people  really read  anymore? Its a bit of a conundrum that content marketers and bloggers are facing today: Publish lots of consistent content. Make sure its long-form content. And then there are the trolls who seem to love TL;DR (meaning too long; didnt read) which actually gets searched about 74,000 times every month. So  how do you get people to read your blog, really? Reading something on the web takes 25% longer  than reading it off of the printed page. Do you have 25% more time? I know I don’t. And that’s why I find that I scan content online much more than I do when I’m reading a book or magazine. Maybe I feel like things are going faster when I’m online, or maybe it’s just a habit. Whatever the case, much of the content I consume online starts out from scanning. I’m a scanner. How To Get People To Read Your Blog With Scannable Content via @JulieNeidlingerWho Scans Content? Scanning is not the same as speed reading (if there is such a thing). Rather, it’s more of a triage approach to gathering information. Scanners are people who whiz through a piece of content, grabbing as much information as they can without reading every single word. (And by scanners, I do not mean the rather frightening movie of the same name, because believe me, you don’t want to attract those kinds of scanners.) Scanners aren’t there to read your blog post in depth. At least, not at first. They might dive in and read if your content caught their eye, but for the most part, when someone is in scanning mode, they’re basically on the fast hunt for specific information they need right now. Scanners may not read your post entirely at first, but are hunting for specific information.Scanners might need your content for research for their own  content. They might be searching for new content ideas. Or, they might truly be looking for information, but have a time crunch to work under and are trying to cram as much into their mind as they can before they move onto the next thing on their list. Creating Scannable Content If you break down scanners' behavior, you’ll understand a bit more what they're looking for, and how to create content that fits their needs. 1. Maximum information, least amount of time. Scanners want to get the most amount of information, in context, in the least amount of time. Richly woven metaphors and thick prose need not apply; these are the â€Å"skip-over parts† of excessive description that you can avoid and not miss anything important. Scannable content offers maximum information to be read in the shortest amount of time.Say what needs to be said, now. You may have a point to make, and data from six different sources to back it up. Use all the data, build the proof, but be sure to summarize it in a visually noticeable way (e.g. pullquote, chart) so the scanner doesn’t have to wade through it. 2. Easily understood information. Scanners need a bird’s-eye-view of content to get an understanding of how things fit in. Content needs to be easy to understand in a single sitting in order for scanning to work. Easy-to-understand content is: Visual. Visual content is popular for a reason. Readers don’t have to dig into chunks of text to find numbers and learn whether the author is describing a trend. They can look at a nice bar graph instead. Scanners appreciate visuals that fit the content  and are in proper context instead of arbitrary images that are simply there because people like pictures. Arranged closely. Closely arranged content isn’t content without white space. Rather, it’s related content that isn’t broken up too much. Using lots of graphics or CTAs in the body of your content serve as speed bumps, slowing scanners down. They have to scroll a lot, both up and down, to get a sense of where the copy they are looking at falls into place. Graphics push copy further away from their headings and subheadings, so they quickly lose the context the outline-format heading system provides. Using graphics to get people to slow down is kind of the point for some blogs, because they want to convince you, then convert you, and not see you bounce in and then out with the data. Short.  Author Jeff Goins  makes the point of noting that shorter content is more conducive for scanning than uber long content. Part of this has to do with the ability to maintain an understanding of a piece of content. If it’s extremely long, it tends to have lots of headings and subheadings. This makes it harder to remember as you scan it. (â€Å"What point was this under? What are we talking about again?†)  Ã‚   Paced.  When it comes to the topic of scanning, what I mean by pacing is more about visual arrangement than storytelling. Pacing has to do with white space, headings, pull quotes, bold/italics, and bullet points. Scanning a small paragraph is easier than a long one. Bullet points indicate an important list. Bold or italic text adds emphasis inside a text block. Pull quotes highlight important thoughts. And headings mimic an outline format. Shareable.  Scanners readily share; it’s both curating and bookmarking to them. They might not leave comments that keep conversation going, but they do have a propensity to share on social media even if they haven’t read the full post. Social share buttons and techniques are not wasted on scanners. Weight.  Posts that have a lot of weight are posts that are (usually) long, in-depth, and packed with multi-faceted information. Lighter content is more conducive to speed reading, and possibly more conducive to scanning as well. Content with one key point, hammered home, is  great for scanning.  The denser and more in-depth the content, the less scanning works. If you have a seriously meaty post, you will need to carefully consider how you make it scanner appropriate. Scannable content is visual, arranged closely, short, paced, shareable, and weighty.3. Scannable content favors  the left. There’s a reason the left sidebar is popular in apps and on websites. Your eye follows a predictable pattern (most of the time) when reading. For scanners whose native language is read left to right, 60% of their time  is spent on the left side of the page. Take this into consideration when contemplating centering your headings or CTA. You’d be better off keeping things starting on the left (and vice versa if your language reads from the right). 4. Scannable content rates high on the search engine. Let’s not forget that scanners are scanning before they even get to your site. In a Google eye-tracking study, they found out that people generally stick to the first two or three search results. Scanners rely on Google to serve up the best options. That means you’d better work hard at hitting high in search results if scannable content is what you’re banking on. 5. Best stuff comes first. This is the inverted pyramid approach  that reporters often use in writing. People will scroll, but not forever: 80% of readers time is spent â€Å"above the fold†. That means you should put your best content above the fold. Where that â€Å"fold† hits for people who might be using a laptop or a mobile device is different, but just look at it as front loading your best content, your most important data, or your most amazing graphic. Think of the fold as the first break in the content, such as your first CTA or where you place an advertisement. Get the good stuff before that so they have a reason to even be interested in your CTA as well as read past the fold. 80% of your readers' time is spent above the fold. Cover the best stuff first.6. Looks like someone cared. Let’s not underestimate the value of a first impression. You can follow any number of rules and get everything up against the left and be the first search result and have your copy broken up into usable chunks and still get a scanner to bounce out. Why? Your website is a mess. Simplicity cannot be oversold. Get rid of the distractions, whether it’s too many fonts or colors, or a bunch of craziness with ads and graphics in a sidebar. If you’re using a professional template, chances are you have professional design going for you. But if you aren’t using a template, or need to update your brand look, do consider hiring a professional designer to help you with your logo, color palette, and font pairings. It’s a shame when great content is ignored because it was wrapped in an old circus tent. It’s a shame when great content is ignored because it was wrapped in an old circus tent. Getting Conversions Out Of Scanners OK. So you know what kind of copy scanners are looking for. And you can serve that up to them. But what are you  looking to get out of scanners? Like any visitor to your site, you want conversions. The idea that someone bounces in, grabs a few morsels and the leaves is disheartening. To inspire action, you have to make something sticky, something that slows the scanner down slightly, without shattering their ability to absorb the full post. The standalone CTA. Headlines (and headings) matter, because that’s what scanners are relying on. But here’s a better approach: the copy surrounding your CTA matters. Hugely. Think of your CTA as a standalone piece of content. You have to take into account all of the things we’ve established that scanners rely on. White space, design, color, attractiveness, clarity, easily understood information...do your calls to action do that? Do they get to the point- in clear language and paced design- and leave no doubt what the benefit is and what the reader is to do? The copy and language surrounding the button is a big deal. The logical leading. Your CTA has to make sense not only within the post, but within the headlines and headings. By creating content that is front-loaded and with headings that forgo the clever for the accurate, you funnel that scanner through the post one main point at a time so that when they arrive at your first CTA, it makes sense to them. Your headings should mimic the carefully constructed logic that the full reader is getting so that when both the reader and scanner arrive at the CTA, it isn’t unexpected. For example, this is terrible: How To Train A Cat To Do Tricks And Become Famous Choose a subservient breed. Gain its trust. Download our free copy of the best slow cooker recipes! Purchase treats for bribery. Get an Instagram account. Ridiculous example aside, it’s easy to forget that even if you go into detail about how to use a slow cooker to gain a cat’s trust (I don’t even want to know), your scanner won’t have read that detail and your CTA will be utterly unmotivating because it has the feel of someone who only has one ebook to offer (slow cooker recipes) and is going to push that in every blog post. Your CTA must: Fit the logic of the scannable elements. Fit the search terms that brought the scanner there. The reality of scanners should motivate you to make many different offers, ebooks, or other action items that fit with the broad swath of content you write about. Value the periphery. There’s the big action you want (â€Å"Click here to buy my $500 seminar!†), but there are also the peripheral actions that can pay off in other ways (â€Å"Tweet this quote†). That periphery has value; it’s not just leftovers. Salvage peripheral action and make social sharing easy. Even if the scanner doesn’t make the big conversion you hoped for, you can still get a social share out of it. Should All Content Be Built For Scanners? One last thing: Not everything you create should be built for scanning. It’s OK to make an entree even if everyone seems to be lining up for dessert. There are people who are actually reading and would benefit from content optimized for the hardcore reader. If everything were to cater to people who skim but don’t read, the world would be populated by Clif’s Notes instead of novels. Tragedy, indeed.

Woolf and Wollstonecraft Essay Example | Topics and Well Written Essays - 6250 words

Woolf and Wollstonecraft - Essay Example With the introduction of the production line factory and the machine during the 1800s, more and more individuals were moving to the cities to seek work. This had the effect of bringing the women in from the fields on the farms to the kitchens and family rooms of the urban middle class. This emerging middle class gave birth to what has since been referred to as the Cult of the True Woman. This term was first coined by Barbara Welter in the mid-1960s (1966) to be used in referring to a set of ideas and beliefs regarding the proper structure of the quintessential well-bred family. The ideal middle class life was thus firmly established as consisting of a father going off to work and a mother who stayed at home and reared the children. Yet, recognition of the fallacies of this doctrine had already long been recognized. Virginia Woolf, writing during the early 20th century is widely recognized as one of the first modernist feminists of the 20th century, but comparison with another revolut ionary feminist writer of the 18th century, Mary Wollstonecraft, reveals that she was perhaps not as innovative as she is credited. The introduction of the feminist movement was a long-time coming and a slow process, yet inevitable with the advances that were being made in the lifestyles of humans in developing countries. â€Å"The onset of industrialization at the beginning of the nineteenth century highlighted differences among women just as it exacerbated those between men and women workers† (Kessler-Harris, 1991). Widows, single women and women with no better prospects flocked to the growing mill towns of England and America attracted by the relatively high wages that were promised in the factories as compared to the low yield of the fields, but the glorious dreams of potential quickly faded in the realities of the city. Factory owners began working to reduce costs, lowering wages and demanding more work at the same time that living expenses in the city continued to

Homebase Coursework Example | Topics and Well Written Essays - 2750 words

Homebase - Coursework Example The balanced scorecard tool is explained before designing the scorecard for the case company. Also the use of the balanced scorecard in the performance evaluation and monitoring of the modern businesses are discussed. Both the balanced scorecard outcomes and the designed strategy map are explained and analyzed to provide suitable recommendations to the Board of Directors of Homebase for deciding on the future strategic direction of the company. The recommendations are given with the aim of supporting the management of Homebase to take suitable corporate and business decisions and devise the appropriate strategies for the achievement of the business goals and objectives and for implementing the formulated strategies in the most efficient and value adding manner. Homebase  is a home improvement retail company based in the United Kingdom. The company operates in the segment of home improvement and garden centre and is a subsidiary of the famous Home Retail Group. Homebase operates with 323 outlets across different locations in the Republic of Ireland and the United Kingdom. The company is a highly successful retailer in the United Kingdom which has recorded a profit of GBP 18.9 million in the financial year 2013-2014. Also, the revenues for the company were recorded to have a value of GBP 1.46 billion in the financial year of 2013-2014 as per the annual report published by the company. The vision of the company is to provide the customer groups in the country with a wide range of home improvement products and services within a differentiated environment. The company aims to provide both convenience and value for its customers through its operations (Crawford, 2008). Homebase uses a number of strategies in its operational, financial, human resource management and other business functions for the purpose of developing consistency in its service provision and for creating competiveness and success in the dynamic business environment in which it functions. The

COMMUNITY AND THE VIRTUAL WORLD Research Paper Example | Topics and Well Written Essays - 1000 words

COMMUNITY AND THE VIRTUAL WORLD - Research Paper Example world, virtual communities are known to begin their life cycles as visitors or lurkers who by and by break existing communication barriers to become participating novices. Community visitors basically do not actively contribute for reasons among which include: seeking to learn about the community first, inability to use existing computer software, and dislike of observed group dynamics. Some simply relax as they receive all the information they need without having to actively participate while others may also nature the thought that by not contributing, they are being helpful to the group. After the novice participates for a sustained period he/she becomes a regular member then later graduates to become a leader. Later, leaders become elders and may leave the community due to new outlooks, new positions or new relationships. Interaction of members of the virtual community is primarily accomplished via communication media which include email, telephone, newsletters, and instant messages as well as online social networks and not face to face for professional, educational, social, and other purposes. Virtual communication also supplements the more traditional forms of communication between persons who primarily know one another in real life. The proliferation of social internet-based networks has undoubtedly changed the socio-technical environment in diverse ways. Virtual communities can share ideas, jokes, play games, share professional information, advertise products and even seal business deals. Professionals such as journalists, environmentalists, human rights activists, medical practitioners, scientists and researchers in all fields have for example found online communication convenient and indispensable for the successful performance of their activities. Rheingold notes that because sometimes in cyberspace people are not visible to one another, factors such as age, gender, and physical appearance do not really affect or come to play in the form or manner

Haitian Culture: Death and Dying

Haitian Culture: Death and Dying From one of the poorest countries in the world comes one of the most complex and varied religions. Although very different from much of the world, Haitian customs regarding end of life, funeral practices, the dead and the practice of Voodoo has evolved throughout the past several centuries. From the very beginnings of the Island to the present the Haitian people have practiced their own variance of religion unlike any other place in the world. I have been to Haiti many times with my church and find it absolutely heartbreaking. Poverty and lack of any significant healthcare system aided and fueled by a corrupt government begets one of most broken societies in the western world. The last time I was there was the first time in recent history that Voodoo wasnt the national religion. Haiti has always claimed Roman Catholicism officially but until very recently most Haitians practiced voodoo alongside it with no sense of contrast between the two. Although the culture is split between Christianity and Voodoo, most churches dont turn people away who need care if they can provide it. By the same token, those who practice Voodoo do not shy away from health centers in favor of only being treated by the Voodoo priest or witch doctor. However, most hospitals are in the city so for rural Haitians seeing a voodoo healer is the only option. While in our compound in Borel (a rural town about 100 miles north of Port a prince) I could hear the drums of the voodoo ceremonies from beyond our walls, and more than once have seen the Christian funeral processions in the streets. I remember watching the vigils of the folks sitting in the cemeteries and asking my interpreter guide about what was going on at night and about the rituals and about how and why they worked the way they do. In order to accomplish this we must first do our best to understand a little of how Haiti came to exist Haiti is best known to be discovered by Christopher Columbus, but there were many cultures that inhabited the land before his arrival in 1492. The first known settlers were the Ciboneys, who migrated from what is now known as North America in 450 A.D. Then in 900 A.D., the Tainos, who belonged to the Arawak nation, settled in large villages. The Arawak Indians called the land Ayiti, which means land of mountains. Columbus left Spaniards in charge of the land and they became responsible of almost terminating all of the Arawaks This caused the island to be empty for many years until the French colonized the land in the middle of seventeenth century. During Frances reign, Haiti became one of the most prominent countries in the world. Resources such as sugar cane, cotton, cocoa, and coffee became the most important sources to Haitis wealth. These resources became a high demand by European markets and because of the increase in demand, the French needed cheap labor. As other countries did , the French looked towards Africa for slaves and since the slaves were not treated fairly, they soon became Frances downfall. It was during this time that the catholic French began converting the slaves who also held on to their ancient voodoo religion but practiced in secret. Eventually the two became intertwined. The slaves became the most important thing to Haitis economy and future and in the year of 1791, the slaves planned a revolt against the French and became successful. In 1804, the slaves took over Napoleons reign and Haiti became the first independent black nation headed by General Jean-Jacques Dessalines. Dessalines was a poor leader and upon his death the country was split into two, making Haiti and the Dominican Republic. Today, the population is over 5 million and especially after the earthquake is excessively poor and very urbanized. It has constantly struggled economically after winning its independence, has not found an answer to the enormous poverty problems and is highly reliant on aid from other countries. Without a stable government or means of supporting itself Haiti remains at the bottom of economic and political power. The people of Haiti are mainly of African origin and speak either Haitian Creole (a unique dialect of French) or French and are Roman Catholic and Protestant or voodoo worshippers. Voodoo has been the best known feature of Haiti and has gained an image (mostly from Hollywood horror films) of being a country of sorcery and zombies. The religion of voodoo is monotheistic religion in which there a certain classes of spirits and lesser gods all subservient of the one true God. One of the main functions of these lesser gods or Lwa/loah cause or cure illness. Most all of the voodoo ritual is centered upon this one function and is taken as science for most the people of Haiti. Virtually all of the modern medicine practiced in Haiti is centered around the cities and therefore rural Haitians will almost always consult a healer practicing voodoo. The roots of voodoo run deep as does Christianity. None of us would find it strange to find healing through our faith and so it goes for the Haitians. A healer may use such things as putting a knife under a bed to cut pain or tie knot in string to choke out swelling. If the patient suffers from pain he may believe that a spell has been put on him or a curse. If the pain is imagined from the knowledge of someone placing the curse on him the spell to remove it may be just as effe ctive. This where the dolls of the movies come into play. A pin in the head of the doll is meant to relieve the pain not cause it, and a Haitian who believes this process may believe he is healed as a result of the ceremony. Those who practice voodoo do not believe that death is the end of life. Followers of Voodoo believe that each person has a soul and that it contains both the a part of the person and a part of the larger universe When someone dies, the soul stays close to the deceased for seven to nine days. During this time the soul can be captured and used by an evil one and made into a zombie to be enslaved to serve the one who made him. As long as the soul is not captured, a ritual called Nine Night is performed in order to completely release the soul from the body so the soul may live in the dark waters for a period of a year and a day. If this is not done correctly, the soul may have to wander the earth and do harm to others. After three hundred and sixty six days, loved ones of the deceased can initiate the Rite of Reclamation to raise the deceased persons soul essence from the dark waters and put it in a clay jar known as a govi. The clay jar may be placed in a temple or on an altar where the family may come and offer gifts and feed it offer it drink and pay homage to it. and At this time the spirit of the deceased is welcomed to enter a loved one and give them any last words of enlightenment. Sometimes the jar is then broken and the pieces dropped at a crossroads. This completes the purpose of the ritual which is to release the spirit until the final incarnation. In keeping with addressing t The four primary dimensions of coping with dying the physical psychological social and spiritual I will list some other common practices Haitians use in their culture when dealing with those at the end of life. When death is certain, the family will come together and bring with them religious artifacts. They will go to great expense and extremes to be together as it so important to be present if possible at the time of death.. Once they are together they will cry and pray. It is preferable for most Haitians that they die at home surrounded by loved ones. However, hospital deaths are not out of the question. At the moment of death there is ritual wailing and final bath is given. In Haiti the eldest family member takes charge of the funeral arrangements, but the body is kept until everyone can make it home for the funeral. Funerals are extremely signifigant social events and last for several days in which rum is consumed and large amounts of food.during this time family will sleep at the house and friends will stay in the yard. Since most Haitians are reluctant to be buried under ground elaborate multi-chambered tombs are bought which will contain several members or entire families. Since the body must be intact for resurrection at the end of days no organ donations are permitted. Since voodoo lacks any real theology many variations exist. Regional and cultural differences make doing solid research elusive and sparse as what is practiced in one place may or may not be practiced in another. Common beliefs about the afterlife are that there is no reward or punishment there. Spirits can enter or mount a body. At that time the person will not share the same space and becomes possessed by the Loa. Priest both summon and help the spirit leave a body. Drums, dance, and sacrifice are part of all voodoo ritual. In conclusion, Haitians have one of the shortest life expectancies on earth (61 years for adult males), so Haitians are used to living with pain, sickness and death. They are basically a peace loving people seeking hope in a land that that doesnt offer much. Like my own religion and culture the people of Haiti bond by practicing the religion and culture of their parents and ancestors. What some of us find superstitious, exotic and strange when looked at more closely is not so different at all. Practicing religion and doing it as a family and a community brings us closer to an understanding of purpose and meaning whether it is true or not. Without tradition and ritual we have much less in common and much less of a reason to carry on. Purpose to pass on to the next generation keeps going and going strong. Perhaps that is why the modern Haitians continue to exist today.

Compare and Contrast Remember and A Birthday by Christina Rossetti Essa

Compare and Contrast Remember and A Birthday by Christina Rossetti Christina Rossetti was born in Victorian England and grew up in the pre-Raphaelite era. Coming from a well educated family she drew influence for her poems from her surroundings and experiences. In ‘A Birthday’, she looks at the celebration of finding new love. She is overjoyed because her love is reciprocated and wants to make a new beginning with this man spending the rest of her life with him raising a family. A Birthday is filled with joy, happiness and anticipation of what life will be like with her new love. Whereas ‘Remember’ is very different; she must prepare her lifelong lover/husband for her death. The tone of joy is therefore replaced by a much sadder tone reflecting her struggle and unhappiness. Both poems are carefully structured. ‘A birthday’ is written in two verses. The first verse contains three similes and a comparative and the second uses three imperatives (raise me, carve it, work it) and in the final lines of both verses the reason for the joy and making of the room are given. Whereas ‘Remember’ is a petrarchan sonnet. It consists of many short phrases and gentle words which further illustrates the feeling of tiredness. The punctuation and lines mirror her difficulties to speak throughout the poem. In ‘A Birthday’ repletion of the phrase ‘my heart’ is used, this is to illustrate the feelings in her heart of joy, happiness and excitement that her love has been reciprocated by the one she loves. It gives the idea that her heart is the most important thing at this moment and it is affecting the actions of the rest of her body. In contrast in ‘Remember’ the word ‘remember’ is repeated to emphasise the idea that when... ...ws at first he will spend every moment thinking and grieving for her but with the gradual progression of time he may forget her from time to time; and for this he ma feel guilty. She is thinking ahead to the time when he won’t think of her in the natural flow of time which is imperceptible to him. The fact he has now accepted she is going to die she can give him instructions and talk about death and the grave in a real way. Such as the idea of darkness in the grave and how the body will decompose. She asks him to hold her in his heart and record her in his everlasting memories this compares with the idea of responsibility that comes with love which is described in ‘A Birthday’. She finally reassure him that if he does forget her he won’t be a traitor to her because she wants him to be happy and doesn’t want her death to be the end of his happiness forever. Compare and Contrast Remember and A Birthday by Christina Rossetti Essa Compare and Contrast Remember and A Birthday by Christina Rossetti Christina Rossetti was born in Victorian England and grew up in the pre-Raphaelite era. Coming from a well educated family she drew influence for her poems from her surroundings and experiences. In ‘A Birthday’, she looks at the celebration of finding new love. She is overjoyed because her love is reciprocated and wants to make a new beginning with this man spending the rest of her life with him raising a family. A Birthday is filled with joy, happiness and anticipation of what life will be like with her new love. Whereas ‘Remember’ is very different; she must prepare her lifelong lover/husband for her death. The tone of joy is therefore replaced by a much sadder tone reflecting her struggle and unhappiness. Both poems are carefully structured. ‘A birthday’ is written in two verses. The first verse contains three similes and a comparative and the second uses three imperatives (raise me, carve it, work it) and in the final lines of both verses the reason for the joy and making of the room are given. Whereas ‘Remember’ is a petrarchan sonnet. It consists of many short phrases and gentle words which further illustrates the feeling of tiredness. The punctuation and lines mirror her difficulties to speak throughout the poem. In ‘A Birthday’ repletion of the phrase ‘my heart’ is used, this is to illustrate the feelings in her heart of joy, happiness and excitement that her love has been reciprocated by the one she loves. It gives the idea that her heart is the most important thing at this moment and it is affecting the actions of the rest of her body. In contrast in ‘Remember’ the word ‘remember’ is repeated to emphasise the idea that when... ...ws at first he will spend every moment thinking and grieving for her but with the gradual progression of time he may forget her from time to time; and for this he ma feel guilty. She is thinking ahead to the time when he won’t think of her in the natural flow of time which is imperceptible to him. The fact he has now accepted she is going to die she can give him instructions and talk about death and the grave in a real way. Such as the idea of darkness in the grave and how the body will decompose. She asks him to hold her in his heart and record her in his everlasting memories this compares with the idea of responsibility that comes with love which is described in ‘A Birthday’. She finally reassure him that if he does forget her he won’t be a traitor to her because she wants him to be happy and doesn’t want her death to be the end of his happiness forever.

Feral Children

It wasn’t my first time reading something about children raised in the wild but the videos of Genie the Wild Child and Oxana Malaya really triggered my emotional awareness. While watching the short documentaries in class, it made me realize the importance of our parents and the way they nurture us to be a well-rounded individual. Most people say that we grow up to be like our parents or the ones who have been there to guide us. They play a very significant role in our life because the values they taught will be the ones we’ll remember as we grow older. In forming our social well-being, our parents, siblings, and peers take up a great factor to be who we are now. In the case of Genie, she was isolated from the world, never had the chance to mingle with her peers until her adolescent years. Because of this, her mind still remained that of a 3 year old child who didn’t even know how to talk and walk properly. It gave me that goosebumps that people can sometimes be so cruel to the point where they will take away the life of an innocent child by prohibiting her to nourish herself. Culture very much is related in these situations. We are honed by our heritage and this serves as our primary identity. This is one reason why Oxana Malaya thought that she was a wolf. No one was there to teach her the ethics and morality of human beings. Her only companions were the animals whom she portrayed as well. Because of this, I believe that no one is born automatically genius. We need the proper care of adults to be human beings entirely not just physically, but socially and emotionally.

Hyperlocal Journalism Definition and Impact

Hyperlocal Journalism Definition and Impact Hyperlocal journalism, sometimes called microlocal journalism, refers to coverage of events and topics on an extremely small, local scale. An example might be a website that covers a specific neighborhood or even a particular section or block of a neighborhood. Hyperlocal journalism focuses on news that would usually not be covered by larger mainstream media outlets, which tend to follow stories of interest to a citywide, statewide or regional audience. For instance, a hyperlocal journalism site might include an article about the local Little League baseball team, an interview with a World War II vet who lives in the neighborhood, or the sale of a home down the street. Hyperlocal news sites have much in common with weekly community newspapers, though hyperlocal sites tend to focus on even smaller geographic areas. And while weeklies are usually printed, most hyperlocal journalism tends to be online, thus avoiding the costs associated with a printed paper. In this sense, hyperlocal journalism also has much in common with citizen journalism. Hyperlocal news sites tend to emphasize reader input and interaction more than a typical mainstream news site. Many feature blogs and online videos created by readers. Some tap into databases from local governments to provide information on things like crime and area road construction. Who Are Hyperlocal Journalists? Hyperlocal journalists tend to be citizen journalists and are often, though not always, unpaid volunteers. Some hyperlocal news sites, such as The Local, a site started by The New York Times, have experienced journalists supervise and edit work done by journalism students or local freelance writers. In a similar vein, The Times recently announced a partnership with NYUs journalism program to create a news site covering New Yorks East Village. Varying Degrees of Success Early on, hyperlocal journalism was hailed as an innovative way of bringing information to communities often ignored by local newspapers, especially at a time when many news outlets were laying off journalists and reducing coverage. Even some large media companies decided to catch the hyperlocal wave. In 2009 MSNBC.com acquired the hyperlocal startup EveryBlock, and AOL bought two sites, Patch and Going. But the long-term impact of hyperlocal journalism remains to be seen. Most hyperlocal sites operate on shoestring budgets and make little money, with most revenue coming from sales of ads to local businesses that cant afford to advertise with larger mainstream news outlets. And there have been some conspicuous failures, most notably LoudounExtra.com, started by The Washington Post in 2007 to cover Loudoun County, Va. The site, which was staffed by full-time journalists, folded just two years later. â€Å"We found that our experiment with LoudounExtra.com as a separate site was not a sustainable model,† said Kris Coratti, a spokeswoman for the Washington Post Co. Critics, meanwhile, complain that sites like EveryBlock, which employ few staffers and rely heavily on content from bloggers and automated data feeds, provide only bare-bones information with little context or detail. All anyone can say for sure is that hyperlocal journalism is still a work in progress.

Sport supplements and the effects they have or dont have on physical Performance essays

Sport supplements and the effects they have or don't have on physical Performance essays The sports world has a plethora of products including pills, potions and tonics that provide loads of promises to give the athlete that winning edge. Their promises include improved performance, better endurance, increased strength and better recovery. These can be achieved by reducing body fat, increasing muscle mass and reducing chances of illness. These temptations are often used as shortcuts to success in sports and have found many takers in the sporting community. Nutritional sport supplements, many of which are endorsed by professional athletes, are becoming popular, especially among the adolescents. This age group is characterized by a thirst for quick results and a total lack of concern for consequences. The hard-core sporting fraternity is receiving the attractive assurances of these products with such enthusiasm, since in elite competition, minor differences can separate the winners from the rest of the competitors. Sport supplements are not just for hard-core athletes anymore. This craze has also taken over the non-elite and recreational athletes, including the body builders and weight lifters. Women athletes and weight conscious people are also falling prey to these shortcuts. Sport scientists too are finding these supplements as an indispensable aid to their strategies to enhance training, performance and recovery. (Sport supplement and sport food, drugs and sports, beginners guide) Athletes have used performance- enhancing supplements since the fifth century, when they were known to ingest deer liver to improve speed and lion's heart to increase strength. Today's scenario describes thousands of products invading the market with such easy availability that even a common man has access to them. A survey conducted on Australian swimmers indicates that 99% of the...

Supply chain management - Bose Corporation case study Essay

Supply chain management - Bose Corporation case study - Essay Example Being a customer driven company, Bose has adopted a refined transport system which is deemed to be among best systems in the country. The EDI system always operates close to the real time. In addition, it supports two-way communication between every party of freight handlers in 230 terminals. Bose, therefore, performs analysis on shipping and distribution easily since information in the system is updated automatically several times in a day. Thus, with this system, the company is in a position to lower the total costs in various scenarios. Bose Corporation has an effective supply chain management system that has come a long way to lower the operational costs in the organization. The company uses the latest or rather the modern technology to develop and update these systems. Thus, it has control and can instantly monitor all the shipping of its supplies to over 200 terminals due to the effectiveness in communication between the terminals and the head office. In addition, these systems applies to all the transactions that take place between the organization and its suppliers; JIT system is functional for such transactions since the individual who can be perfect in managing inventories is the supplier himself. Strategy development process at Bose Corporation can be effectively implemented due to the company’s functional systems. Implementation of any strategy in any organization involves all the stakeholders; customers, suppliers and the organization itself. The EDI system at Bose Corporation supports a two-way communication which makes communication effective. Thus, implementation of a strategy or any changes in the organization can take effect with ease as all the company’s stakeholders can easily be reached at once. Bose Corporation’s priority is the purchased quality. Being a customer-driven company, the organization’s key goal is to deliver

History Coursework Example | Topics and Well Written Essays - 2500 words

History - Coursework Example Slaves were assigned a first name only, and after Reconstruction, many of them took on new names, as did Lewis Evans, who said â€Å"the white folks gave me a new name†. America missed the opportunity to create a multiracial society. First, Lincoln missed that chance by legitimizing pro-Union governments in the South that only allowed white men to vote. After Lincoln was assassinated, the new President, Andrew Johnson, took power. He was extremely racist, saying â€Å"Damn the negroes† (textbook, 474). As someone with a class chip on his shoulder, Johnson quickly returned the southern states to the Union, allowing them to enforce Black Codes of law that kept African Americans without property, and with very few legal rights. The former slave narratives include the story of Henry â€Å"Happy Day† Green, Sarah Gray, Lewis Evans and Measy Hudson. Henry Green reports that he voted. The right to vote was an important symbol of freedom. Sarah Gray’s voice did no t come through in the interview, perhaps because of the interviewer, Minnie Ross’s, condescending attitude: â€Å" [it gave] her as much pleasure as a child playing with a favorite toy†. All that Miss Ross seems to have found out is that Sarah Gray thought she was well-treated in slavery. Lewis Evans speaks of his house, and garden lot, his own land on which he raises a garden and chickens. This is important because along with his small pension, it provides his livelihood. Measy Hudson describes working as a laundress, being married and voting twice, all important parts of freedom. I think the slaves’ narratives are accurate when their actual words are faithfully recorded, because they were there, and experienced these events first-hand. ELECTIONS OF 1912 Roosevelt espoused Progressivism, which believed in reducing the power of giant trusts(corporations). Progressivism wanted to remove the influence of special interest groups to form a â€Å"pure democracy† where people had a more direct voice in the central government. He proposed to limit the power of the judicial system by allowing a popular vote or referendum to overturn court decisions. Wilson, a Democrat, espoused antitrust measures and state regulations to control the powers of giant trusts. He also espoused small government. Taft, the incumbent Republican President, espoused the protection of the judicial system from popular votes intended to overturn rulings. He believed that checks and balances were written into the constitution to prevent mass hysteria in governance. Taft believed in protection of the environment and safety standards for mines and railroads, as well as an 8-hour workday, all of which he put in place while president. Eugene V. Debs espoused the organization of workers into unions. He ran on the Socialist Party ticket and was one of the founding members of the International Labor Union. The outcome of the election, with Roosevelt’s victory, says that Americans wanted to have a more direct influence on their national government, and that many of them were in favor of the various reform movements of the time. WORLD WAR 1 PROPAGANDA The U.S. Food Administration sent the message in its propaganda posters to conserve food, especially meat. A poster for navy recruiting week listed the dates to attend. The president lent his image to say conserve food, as well as to say that we must conquer the enemy, and stay united in the war effort. The Armenian and Syrian Relief Campaign’

Implementing Strategy and Leadership Ethics Assignment

Implementing Strategy and Leadership Ethics - Assignment Example Culture is considered as a core element in the overall vision of any organization (Schein, 2010). The first way of embedding culture into the organization is through avoiding cultural drift. Even though it is easier to follow some cultural practices, there is a tendency of ignoring them with time. A drift comes in and the main culture is supported by several gestures. There is a tendency to overlook the important cultures of the organization. Therefore, leadership should recognized and reward those who are consistent with following the core organization’s culture. In talking about organizational midlife, it means that the organizations have been in existence for a period of between 35 to 75 years. Such organizations are complex in terms or character of the employees and a fascinating folklore. They tend to be a bit resistant to change than the younger entities. Things tend to be more stabilized for these types of organizations and they have their own way of carrying out their daily duties. Additionally, they have a culture that drives their success or failure in all their initiatives. This type of organizational soul-searching in most cases is triggered by a number of factors (Schein, 2010). Ethical leadership basically needs ethical leaders. If an organization has ethical leaders, they will find it easy to ensure ethical practices are followed in the organization, right from the management to the subordinates. Naturally, leaders are in a position of power, either on or off-duty. Therefore, ethical leadership focuses on how leaders leverage their power in the decisions they make and ways they influence others (Schein, 2010). By demonstrating ethics in leadership, leaders promote a high level of integrity. The integrity they promote stimulates trustworthiness and equally encourages the subordinates to accept and follow the organization’s vision. Basically, integrity and character

Amy Chua Hanna Rosen Essay Example for Free

Amy Chua Hanna Rosen Essay Amy Chua and Hannah Rosin: a comparison and contrast of parenting styles In recent years, Yale professor Amy Chua has drawn a great deal of attention due to her focus on a parenting style that is foreign – both figuratively and literally – to most Western parents. This style centers on a Chinese model that Chua espouses, and that has become famous, or infamous, for the stern and rigorous practices that Chua enforced with her own two daughters. Chua has received a large amount of criticism; one of her critics is Hannah Rosin, a prominent writer and editor. In response to Chua, Rosin outlines an alternative method of parenting. It can be argued that while both Chua and Rosin are involved and devoted mothers, they have distinctly contrasting views on how to raise children. There are three areas in which this contrast can be most clearly seen: attitudes to success, attitudes to self-esteem, and attitudes to happiness. Amy Chua’s model of parenting has success at its core. Chua sums up the Chinese approach to activities in this way: â€Å"What Chinese parents understand is that nothing is fun until you’re good at it† (Chua, 2011). With this as a mantra, Chua promotes an extremely rigorous approach to such activities as learning a musical instrument; she believes that two or three hours of practicing an instrument daily is appropriate for young children. Furthermore, Chua believes that parents should not give their children any choice over which musical instruments to learn; the violin and piano are the only acceptable choices, regardless of the child’s natural talent or predilection. This approach is also evident in academics. Chua says, â€Å"†¦the vast majority of Chinese mothers†¦believe their children can be ‘the best’ students, that ‘academic achievement reflects successful parenting’ and that if children did not excel at school there was ‘a problem’ and parents ‘were not doing their job’† (Chua, 2011). Hannah Rosin takes a distinctly different approach to success, one that is arguably more reflective of Western attitudes in general. Rosin says, â€Å"Ms. Chua has the diagnosis of American childhood exactly backward. What privileged American children need is not more skills and rules and math drills. They need to lighten up and roam free, to express themselves in ways  not dictated by their uptight, over-invested parents† (Rosin, 2011). In Rosin’s view, Chua’s version of success is ultimately very limiting. Rosin doesn’t argue that success is a negative thing in and of itself; however, her looser, freer approach suggests that it can be achieved differently. Another area where Rosin and Chua differ from each other is in their approach to self-esteem and the way in which parents should treat their children. Chua openly admits that it is common for Chinese parents to make comments to their children that Western parents find reprehensible, such as â€Å"Hey fatty, lose some weight†, or referring to a child as â€Å"garbage† (Chua, 2011). However, Chua defends these comments by arguing that in fact, Chinese parents speak in this way because ultimately, they believe that their children are capable of being the â€Å"best†. She contends that Chinese children know that their parents think highly of them, and criticize them only because they have high expectations and know that their children can meet them. Hannah Rosin disagrees. She says, â€Å"†¦there is no reason to believe that calling your child ‘lazy’ or ‘stupid’ or ‘worthless’ is a better way to motivate her to be good than some other more gentle but persistent mode’† (Rosin, 2011). She believes that a parent’s role is not to act as a harsh critic and task master, but rather to guide them through the inevitable difficulties of life that arise. Unlike Chua, Rosin is not concerned with forcing her children to be â€Å"the best†. Rather, she says that â€Å"It is better to have a happy, moderately successful child than a miserable high-achiever† (Rosin, 2011). It is in this area, pertaining to notions of happiness that Chua and Rosin depart most distinctly from each other. It can be argued that the idea of happiness is almost completely absent from Amy Chua’s template. Chua says, â€Å"Chinese parents believe that they know that is best for their children and therefore override all of their children’s own desires and preferences† (Chua, 2011). In other words, the feelings or preference of the child as an individual are lacking completely from the Chinese framework of parenting. The child’s happiness, or misery, is completely irrelevant, because the  parent is the supreme authority, acting in the child’s best interest. Chua claims, â€Å"It’s not that Chinese parents don’t care about their children , just the opposite. They would give up anything for their children† (Chua, 2011). However, the one thing that Chua and other parents will not give up is complete authoritarian control. Rosin takes an entirely different approach to the value of individual happiness. She observes that happiness does not come through being successful; furthermore, â€Å"happiness is the great human quest† (Rosin, 2011). Parents cannot possibly always be in a position to know what will make a child happy or not; children must work out their own path to happiness (Rosin, 2011). Rosin believes that an over-emphasis on perfection will not lead to greater happiness and may even create less happiness in the end. In conclusion, it is undeniable that both Amy Chua and Hannah Rosin love their children and believe that their approach to parenting is based on a desire to do what is best for those children. However, the two approaches present a sharp contrast to each other. Amy Chua believes that success, perfection and being â€Å"the best† are of paramount importance, and will ultimately build a child’s self-esteem (Chua, 2011). Hannah Rosin is critical of the harshness of the Chinese template and argues for a gentler approach, one that takes the natural interests and talent of the child into account (Rosin, 2011). Rosin notes that the idea of enjoyment or happiness is strikingly absent from Chua’s parenting style; in turn, Chua observes that many Western parents are disappointed with the choices that their children make in their lives (Rosin, 2011; Chua, 2011). It can be argued that both the Eastern approach and Western approach have a great deal to offer each other; a wise parent knows how to walk a middle ground.

PAULA ABDUL :: essays research papers

Rarely in the history of entertainment has there been an artist equally recognized, awarded and celebrated in front of the camera as well as behind the camera, as is Paula Abdul. Abdul’s extraordinary music career encompasses worldwide album sales exceeding 40 million records, two #1 Albums, six #1 Singles, a Grammy Award, seven MTV Awards, 3 American Music Awards, two Emmy Awards, two People ¹s Choice Awards and two Kid’s Choice Awards. She has also been honored with her very own Star on Hollywood Boulevard and inducted into Nickelodeon’s Kid’s Choice Hall of Fame. Currently, Abdul is receiving acclaim as â€Å"the heart and soul† of the record-breaking primetime FOX show American Idol, for which she is a Celebrity judge. Abdul has even gone so far as to design inspirational â€Å"Innergy† good luck jewelry for the American Idol contestants, which they can occasionally be seen grasping for strength and inspiration during more stressful times on the popular high-stakes show. The jewelry became so popular, that Paula developed an entire jewelry line to make available for all men and women in America. Each piece represents the â€Å"Inner Energy† it takes to succeed. Paula’s jewelry is available at Sam’s Club and on her web site, www.paulaabdul.com. Most recently, Paula has used her former dance and cheer career, along with her unique expression of style, to design her own lines of dance and cheer clothing called â€Å"Skirtz.† â€Å"Skirtz† serves as an inspiration for young girls and teens all over the country. Her clothing is available at Wal Mart stores. Behind the camera, Abdul is known as one of the most gifted and recognized choreographers in the industry of film, television, video, stage and live tours. Her celebrated work in choreography includes Emmy-winning contributions to The Tracey Ullman Show, She choreographed the film Coming toAmerica, which starred Eddie Murphy. Paula’s own performance as an artist on the American Music Award, and her choreography for the Academy Awards, for which she earned an Emmy nomination. Other triumphs include her award-winning work with Janet Jackson, which garnered two MTV Video Awards; and working with such musical legends as Aretha Franklin, George Michael, Luther Vandross, INXS, Heart and Prince.

Plague, Pox and Pestilence: Disease in History Essay

The book ‘Plague, Pox and Pestilence’ is an interesting and complete survey of epidemics and diseases, which have occurred in the past. The book was written by a historian, and it contains a lot of detailed information that puts the progression of various epidemics into view, as they relate to societies that are in their developing stages. Western imperialism, Western elites, Western religions, and Western medicine have made these epidemics even more dreadful. Throughout the text, short contemporary reports are shown, which suggest that these epidemics have had an enormous impact on society, especially during the peak of their outbreaks. The book is also aesthetically illustrated with a lot of engravings, drawings and photographs that were collected from plenty of sources. â€Å"Some of the sources used for this book back as far as the 15th century. Although not a â€Å"hard† science book, it should be of enormous interest to all microbiologists. Its size and appearance suggest that the book is aimed at the â€Å"coffee table† to which it would be an interesting if somewhat gruesome addition. † Westwell, J. The book ‘Plague, Pox and Pestilence’ is an interesting read because it brings into focus, the pathogenic killers diseases of the developing world (bubonic plague, leprosy, smallpox, syphilis, cholera, and the tropical fevers, malaria and yellow fever. ) About the Author. Kenneth Kiple is the author of the book ‘plague, pox and pestilence’ He has written several other books including the book ‘Black Yellow Fever Immunities, Innate and Acquired, as Revealed in the American South, A Movable Feast: Ten Millennia of Food Globalization (2007), Contemporary Authors: (1939), The Caribbean Slave: A Biological History (Studies in Environment and History) (2002), Blacks in Colonial Cuba (1976), The African Exchange: Toward a Biological History of Black People (1988), The Cambridge World History of Human Disease (1993), Another Dimension to the Black Diaspora: Diet, Disease and Racism (2003), The Cambridge World History of Food (2000), The Cambridge Historical Dictionary of Disease (2003), and Stone agers in the fast lane? Today’s health and yesterday’s nutrition (University professor lecture series) (1995). He has also written several book reviews, including an article on Malaria: Poverty, Race, and Public Health in the United States, which was published in the Journal of Southern History on the 31st of July, 2005. Book Summary. The book ‘Plague, Pox and Pestilence: Disease in History’ states that epidemics have had an enormous impact on society, especially during the peak of their outbreaks. The book also tries to remind the reader of the larger problem of the consequences of allowing disease and pestilence to multiply, without checking their spread in time. The author succeeds in showing that epidemics have had an enormous impact on society and its development. The book also observes that it is unlikely that most pandemics would have become anything more than an epidemic without the modern methods of transportation. For example, Cholera â€Å"unlike other diseases that require human transportation, can exist outside the human body. † (Kiple, K. F. 1997). It is a bacterium and under the microscope it is shaped like a comma. It only affects humans. Epidemiologists believe that it evolved in the Ganges Delta region and until the modern era, was isolated to that area. Until the arrival of Europeans and their technological transportation inventions including railroads, steamships and canals, cholera had been restricted to India. For this reason, Cholera has been called a disease of the 19th century. Anyone having contact with an individual suffering from this ailment, his soiled bedding, clothing, or infected water sources was a potential victim and transporter of the disease. In its most virulent form, cholera’s death rates were, and are, over 50% for adults and overwhelmingly fatal for the elderly, infants, and the otherwise infirmed. (Kiple, K. F. 1997). The book also enlightens about the mortality rate of diseases like cholera, and about the fears and superstitions of a disease like cholera in the developing parts of the world, and the effects of such superstitions. With great justification, Cholera was perceived as a demonic, evil and foreign force similar if not worse than smallpox or the plague. In its most virulent forms, it was a highly efficient killer and often resulted in a 50% mortality rate among its healthy adult victims. Deaths in India between 1817 and 1860 are generally considered to have exceeded 15,000,000 persons. Another 23,000,000 died between 1865 and 1917. (Kiple, K. F. 1997). The author’s work has made a contribution to the academic community herein because the work succeeded in creating an awareness of diseases and the importance of controlling disease, so as to stop the growth of illness, especially among people in developing countries.

Comparison between FAIR and AIM

Fairness and Accuracy In Reporting (FAIR) and Accuracy In Media (AIM), are two of the most active media watch groups, who seeks to influence and encourage members of the media to deliver fair and objective information to the people, without injecting biases and personal opinions. FAIR considers themselves as a national media watch group who â€Å"offers well-documented criticism of media bias and censorship† ever since they started with the cause in 1986 (F.A.I.R., 2007). On the other hand, AIM sees themselves as a grassroots citizens’ watchdog, which â€Å"critiques botched and bungled news stories and sets the record straight on important issues that have received slanted coverage† (A.I.M., 2007). Simply put, they are both against the misinformation that the media sometimes deliver to the people because of personal reasons, like biases, opinions and more. But scrutinizing this two properly, the question would then be on who is able to convince more people regarding the slanted news and information of some media practitioners and agencies. Looking closely on FAIR’s characteristics, they say that they seek both the opinion of the journalists and the activists. They present the side of the journalist, whenever they have presented a bit of a biased article or information. They give the journalist a chance to defend themselves and be able to explain further why they have resorted to writing such article. They also present the side of the activists and the critics who notices the mistakes and the points where the journalists went out of line. This is to provide a point of argument for the people, who usually wouldn’t realize that they are receiving biased commentaries from the people they would often think to deliver an unbiased report of the facts. Because of this, FAIR keeps the line open between the journalists and the activists. Through them, they can keep a constant dialogue so that they could be able to work things out for them. This then leaves a room for improvement for the journalists, especially if they consider what the activists say. With the help from FAIR, they would know whether what they are doing is right or wrong. Through constant communication, they are able to sharpen their senses to bring about truthful, unbiased pieces of information for the public. Another characteristic of FAIR is that they are encouraging the people to ask for the person responsible to change their ways, say, the media who gave biased information to the public. They are having a part where they propose a possible solution to a problem and then ask the people to act in order to solve that problem by following what they have suggested. An example would be asking them to call the person involve by giving that person’s contact number. They would encourage the people to ask for an explanation why that media practitioner made such a biased comment regarding a certain topic. AIM on the other hand, sees that the media needs a watch dog, which is why they exist. They said that the news media don’t seem to always give out the right information, wherein they could be misleading the people or giving out biased information shadowed by their personal opinions. But looking closely at AIM’s works, they are more on the political opinions of the media. They are more into scrutinizing that these people should not reflect their political belief in what they are writing. This has become a distinguishing characteristic, since most of their discussions are on whether some media personnel are for the democratic or the liberal side. In addition to that, they tackle on some publications that they see to â€Å"stir people’s minds† with what they publish. They say that these publications exist to deliver straight, hard hitting facts and information, and not to promote a certain belief or side they represent or endorse. In comparing the effectiveness of both FAIR and AIM, it can be seen that both of them are getting feedbacks from people, saying that what they are doing are really helping out in delivering the appropriate, unbiased information. This means that both of them prove that they are effective. But comparing them FAIR is able to communicate more with the people with regards to the wrong-doings of the media. This is because of the wide range of topics and information that FAIR gives and they are not as much as shadowed by the political stand of the media, as compared to that of AIM. In an article in the New York Times last July 3, 2007, writer Sheryl Stolberg has somewhat infused her thoughts in what she has written. The article was about President Bush deciding to commute the sentence of I. Lewis Libby Jr. who has committed a crime by lying to the FBI regarding an Iraq war issue (Stolberg, 2007). With Stolberg saying that the President seem to find the 30-month imprisonment for Libby as harsh, and that the case was a test of will, she was clearly sympathizing with what President Bush is feeling, whether what she said was factual or not. She mentioned that President Bush was forced to give the decision, a statement clearly implying of her, injecting her own opinions. This article was taken by some media watch group negatively, saying that Sheryl Stolberg was violating the media ethics of delivering a truthful, unbiased news and information to the people. What she did was an act of showing her biases, which she was siding and sympathizing with President Bush. As a media practitioner, doing as such reduces her credibility to give truthful, untainted information to the people. Conclusion Democracy includes the people’s freedom to freely speak their minds, the freedom to voice out their opinions whenever they want. But democracies freedoms also have limitations. This is applicable to media, where in order to get a true grasp of a story, the media practitioner, journalists or reporters should be able to give the unbiased face of the story. In order to do so, they must set aside their own opinions and interests in order to give the appropriate information to the people. The media’s role in democracy is the freedom of all people to access information. This information must be untainted with the media people’s opinions or biases, in order not to mislead the recipient of these pieces of information, which are the masses. References: A.I.M. (2007). What is Accuracy In Media(AIM)?  Ã‚   Retrieved July 4, 2007, from http://www.aim.org/static/19_0_7_0_C F.A.I.R. (2007). Media Views.  Ã‚   Retrieved July 4, 2007, from http://www.fair.org/index.php?page=11 Stolberg, S. G. (2007, July 3, 2007). For President, Libby Case Was a Test of Will The New York Times.      

Essay about Effects of Images

Essay about Effects of Images Essay about Effects of Images Effects of Images Most Americans are searching for the American Dream: a nice house, a white picket fence, a big yard with children running around and a spouse to come home to. No one seems to be satisfied with this â€Å"dream† anymore because everyone wants to go beyond it. Commercials and advertisements on television compel us to go out and buy things we don’t need so we can achieve happiness and fulfillment. These advertisements are constantly on television brainwashing us into thinking we need the latest and greatest. We are unaware of the impact they have on our lives. Although these images seem very appealing, they are causing many negative problems in American’s everyday lives. Advertisers have shaped our generations’ way of thinking by evoking emotion in many of the television commercials today. In Cameron Johnson’s â€Å"The Mighty Image† he claims that most Americans don’t realize the influence images have on them. â€Å"Millions of products suddenly get purchased directly after a slick marketing campaign reveals the tremendous power of a finely wrought image† (177). However, advertisers are successful when it comes to creating an emotional appeal by using valuable symbols that makes a dramatic attraction to the product, such as the American Flag. For example, J. Francis Davis points out that the American flag is an important symbol for Americans because it evokes so many heartfelt emotions. â€Å"The flag works as an image because it suggests a long list of stories and myths that are buried inside us. Image makers hope that in the moment it takes to ‘consume’ an ad or commercial frame, their carefully sel ected graphics-like the image of the flag-will evoke emotions and memories bubbling deep within us† (569). The American flag is a very useful visual effect for advertisements because it represents our countries values. When Americans see the flag they feel a sense of pride in their country and are compelled to buy a product that it is associated with. If an advertisement is trying to get Americans to buy something, all they have to do is wave a flag around and say, â€Å"Buy this if you are a true American.† Advertisers are spending millions of dollars researching what will work best to attract us to certain products. Commercials and advertisements have created an addiction within us that we are unaware of. â€Å"They all teach us to buy and to feel somehow dissatisfied and inadequate unless we have the newest, the latest, the best† (Thoman 174). Americans are always focused on what we don’t have rather than what we do have. We are unaware of the influenc e that the image culture has on us. One example of how images affect our society is by the commercials they make. Images stereotype certain genders and how they are portrayed. For example, Carl’s Jr. commercials focus mainly on men. They are known for their ads with fancy cars or girls in their bikinis. After a man watches these commercials he begins to think that Carl’s Jr. is manly food and will be more likely to go out and buy it. Many of these stereotypical advertisements can be very harmful to the audience watching them. One gender may be attracted to the commercial while the other gender is furious at the message they’re sending out. The Electrolux company does a great job putting their focus on women doing the household chores. In one of their commercials, they illustrate stereotypical gender roles perfectly. It shows Kelly Ripa running around the house getting the chores done while cooking dinner with the â€Å"all powerful† Electrolux stove. Why doesn’t this advertisement sho w any men? They are assuming that women are the only ones that cook for their children and do household chores while men wait for the meal to be ready. In reality, a lot of men are also responsible for doing the chores around the house. Many television ads also compel us to have the latest and popular items in America. In â€Å"The Mighty Image† Cameron Johnson talks about the SUV craze in America and how everyone